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A survey has revealed that more than 40 percent of Indians holidaying at home rather than purchasing lavish items or going to wellness and spa trips overseas.
According to the survey from YouGov on behalf of Priority Pass, among the world's leading and original airport experiences programs, 30 percent Indians enjoy domestic short breaks, while more than 25 percent enjoyed a cultural trip overseas. Nearly 20 percent say a holiday at home is the activity they enjoy the most and would spend an average of Rs 23,619 on this type of break.
Related content: Indians Among World's Highest Spenders Abroad: Report
"People increasingly look for more 'meaning' in what they do, therefore possessions are proving less valuable than experiences, and the memories and learnings that we gain from them. In future, what we do will matter more - to us and our peer network - than what we buy," said William Higham, consumer futurist and author of The Next Big Thing.
Sharing on Social Media
Indians were likewise found to overwhelmingly value shared experiences like catching a film at the cinema or going out for a meal (nearly 50 percent each).
When it comes to sharing on social media, 42 percent were most likely to post about trips to the cinema, and 39 percent about showcasing food and drink they have prepared themselves.
But then, more solitary activities like a fitness session at the gym (18 percent) or buying a new luxury purchase (also 18 percent) do not get shared as much on social media platforms. These outcomes propose that a shared social content is a key to people's pleasure.
Conversely, purchasing lavish items and wellness vacations overseas came in much lower in India, with lone 11 percent of respondents likely to take this kind of trip in an average year and three percent listing it as their most best-loved activity.
The survey covers more than 10,000 people from nine countries across all corners of the world, including 1,000 in India.
-Sowmya Samgam
