(Image source from: Instagram.com/iamsrk)

Aryan Khan launched his upscale fashion label, Dyavol X, in early 2023. To promote his brand, he directed a commercial starring his father, the famous Bollywood actor Shah Rukh Khan. In a recent interview, the 26-year-old entrepreneur shared his experience of collaborating with his father on set. Aryan expressed his delight and how much he learned from working alongside his father. While people often talk about Shah Rukh Khan's strong work ethic, Aryan found it exhilarating to witness it firsthand. His father's extensive knowledge and expertise made Aryan's job easier. Concepts that would normally take Aryan some time to grasp came naturally to his father. Aryan acknowledged that their brand has an edgy appeal, and Shah Rukh Khan's involvement helps maintain a sense of sanity and respectability, preventing excessive chaos.

Aryan emphasized that their brand catered to individuals of all ages, making it age-agnostic. He believed that their partnership struck a fascinating balance: his contemporary mindset combined with his father's maturity. This fusion of perspectives allowed their brand to align with a shared vision, appealing to a wide audience, spanning from 10-year-olds to 70-year-olds. In the meantime, Aryan is currently directing a television show with Bobby Deol in the lead role. He was the guest who appeared on Karan Johar's talk show, Koffee With Karan 8, in the previous year.