(Image source from: Instagram.com/virat.kohli)
Virat Kohli has achieved a remarkable milestone by overtaking Bollywood icons Shah Rukh Khan and Ranveer Singh to emerge as India's top celebrity in terms of brand value. According to Kroll's celebrity brand valuation report, Virat Kohli's brand value has increased by 29% to $227.9 million (approximately Rs. 1,900 crore) in 2023. This meteoric rise not only puts her at the top of India's most valuable celebrities but also highlights her immense popularity and influence. Virat Kohli's rise to number one shows the growing influence of celebrity endorsements in today's market with a significant increase in advertising on television and digital platforms. This article looks at how Virat Kohli rose to the top of Bollywood's two biggest stars and examines how celebrity brand value is calculated. This report shows an interesting trend in celebrity endorsements. The number of celebrities engaging with brands has increased significantly. Last year, the top 20 celebrities saw a 14.2% increase in brand endorsements. This trend is primarily due to the increasing concentration of advertising on television and digital platforms.
Virat Kohli continues to lead the advertising market with a brand value of $227.9 million. His superiority is clear as he took the highest spot on the list. Kohli's influence and marketability have made him the king of famous brand equity. His consistent performance on the cricket field and strong social media presence have made him popular among brands. Kohli's ability to connect with his audience and maintain a positive public image further increased the value of his brand. Ranveer Singh is second to Kohli with a brand value of $203.1 million (approximately 1,699 Crores). Although there have been changes from his previous position, Singh remains an important figure in the world. Her vivacious personality and versatility as an actor makes him an attractive choice for brands looking to appeal to diverse audiences. Singh's unique energy and style set him apart and ensure his continued popularity and influence.
Shah Rukh Khan has made significant strides and entered the third position with a brand value of $120.7 million (roughly Rs. 1000 crores). This significant growth underpins the company's continued appeal and competitiveness in the industry. Despite being a seasoned actor, Khan continues to captivate audiences and attract brands with his charisma and enduring star power. Your ability to stay relevant in a rapidly changing industry highlights your adaptability and strong personal brand. Akshay Kumar is at number four with a brand value of $111.7 million (approximately Rs 929 crore). Kumar is known for his discipline and work ethic, and his continued appearances in films and commercials have cemented his status as a credible and influential star. Alia Bhatt continues to lead the way, retaining her fifth position with a brand value of $101.1 million (approximately Rs. 845 million), reflecting her enduring influence across the advertising space. Coupled with her versatility as an actress, Bhatt's youth appeal has made her popular with brands that appeal to a wider audience. Calculating celebrity brand value involves many factors, including endorsements and sponsorships, popularity and public image, social media influence, marketing, financial performance, reputation, career length and industry comparisons.
