Stylish Star Allu Arjun is focused on pan-Indian films now. His last movie Pushpa: The Rise did decent business in North India and the film grossed more than Rs 100 crores which is rare and great. The actor is now in plans to make Pushpa: The Rule a big project and have a huge release across all the languages. The budget of Pushpa: The Rule is already doubled. Allu Arjun and the film's director Sukumar too hiked their fee. The final budget of Pushpa: The Rule is expected to touch Rs 500 crores and this is the biggest bet from Allu Arjun. The actor is also in plans to release Pushpa: The Rule across the international languages.

He chalked out a strategy and now released Pushpa: The Rise in Russia recently. The entire team is in Russia for the promotions. Allu Arjun is also in plans to capture the major international markets with Pushpa: The Rule. The shoot of the film is expected to start this month in Thailand and it would be shot there for 50 days. Rashmika is the heroine and Devi Sri Prasad scores the music. Fahadh Faasil, Anasuya and Sunil will be seen in other important roles. Mythri Movie Makers are the producers. Pushpa: The Rule is expected to release in December 2023 in record number of screens across the globe.