Tollywood witnessed drastic changes in the recent years. The audience are not interested to watch some of the films in theatres after the OTTs made it to everyone's homes. If the trailer and songs are not impressive, the audience are not ready to watch the films even if they feature stars. Thank You is the best example about the new trend and thinking of the audience. Ravi Teja's Ramarao On Duty is the film that will hit the screens this Friday. The film is struggling to get the needed buzz. The buyers are not ready to acquire the film for high prices.

Naga Shaurya's home production Krishna Vrinda Vihari is done with the shoot long ago and several release dates are announced. But the film is delayed as it is struggling for buzz. There are no takers for Krishna Vrinda Vihari and the film may hit the screens this year. Nikhil's Karthikeya 2, Dulquer Salman's Sita Ramam, Sudheer Babu's Aa Ammayi Gurinchi Meeku Cheppali and others have been struggling for buzz and release. Some of them wanted to head for a direct digital release but the OTT platforms are not ready to offer huge deals. For now, several Tollywood films are struggling to register well before their release.