Dusky beauty Pooja Hegde is busy with number of films in Telugu and Hindi languages. She signed Allu Arjun's film and joined the sets of the film recently. Trivikram Srinivas is the dirctor and the shoot of this untitled film is taking place in Hyderabad. Touted to be a family entertainer, Alakananda and Nanna Nenu are the titles considered for this emotional family drama. SS Thaman has been roped in as the music composer for this film.

SS Thaman felt that Pooja Hegde's voice would be apt for a song and roped her in to croon the peppy number. The actress too was left delighted with the opportunity and decided to croon for the special number. The song will be recorded soon. Tabu, Boman Irani and Jayaram will be playing other crucial roles in this film. Produced by Geetha Arts along with Haarika and Hassine Creations, this film releases during the end of this year.