The US-based computer technology giant Dell announced the launch of its pan India initiative 'Aarambh' in the line with the Indian government’s Digital India campaign. The initiative aims at spearheading the use of personal computer (PC) for education through engaging its three key audiences, students, teachers and parents in a series of activities meant to build confidence and familiarity with using a PC.
Dell's year long project is expected to reach a million students, 1,00,000 teachers, 5,000 schools and 2,00,000 parents in 75 cities across the country.
P. Krishnakumar, Vice President, Consumer & Small Business Dell India said in a statement, that, “Through Aarambh, Dell is leading the cause of accelerating PC adoption in a country where today’s students will become tomorrow’s workforce. Arming them with new-age skills, enhanced learning and the power of technology, we want to help mold young minds so they are able to find a firm footing in a Digital India. Through the course of Aarambh, we will educate, engage, and empower students along with the two key influencers in their lives their teachers and parents. We believe these two forces converge to build the personal and professional foundational principles for a young citizen. True to its name, we hope that Aarambh will set a precedent for a nationwide movement to embrace the creative potential of PC technology.”
“Aarambh is our way of saying that the beginning of the journey of becoming technology-aware and technology-enabled is marked by the adoption of the personal computer. Aarambh will build conversations at an individual level, about the role the PC can play in making young minds future ready,” Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell India said.
“Our efforts will be driven towards building engagement through on-ground activities and social media conversations; with students, teachers and parents alike on how to best utilize the technology advantage. We were keen to make sure that the project sees unrestricted access and for this reason have developed the ‘Dell Aarambh – PC for Education’ website which will act as a knowledge hub through the course of the year,” She added.
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