RRR happens to be the most awaited film of the year in the country. After the super success of Baahubali franchise, Rajamouli is the top director of the country and NTR, Ram Charan will be seen in the lead roles. The film is announced for Dasara release and is carrying huge expectations. The asking price for the theatrical and the non-theatrical rights is quite high. Top filmmakers like Karan Johar and Farhan Akhtar are in talks for the Hindi theatrical rights of RRR. Another top Bollywood production house Pen Studios acquired the Hindi theatrical rights of the film. They paid a whopping amount for the deal which got closed recently.

Pen Studios also acquired the satellite and digital rights of RRR for all the languages. There are reports that Pen Studios shelled out Rs 450 crores for all the deals. There are talks that RRR is made on a budget of Rs 450 crores and the total business (theatrical and non-theatrical) touched Rs 900 crores. This is the biggest ever deal in the country till date. The entire shooting portions of RRR will be completed by May and the film releases on October 13th across the globe. DVV Entertainment are the producers and Alia Bhatt, Olivia Morris, Ajay Devgn, Shriya Saran essays other important roles. MM Keeravani is the music director of RRR.