(Image source from: Fossbytes)
Swedish music streaming platform Spotify, which made its debut in India earlier this week, has garnered more than one million users, the company said on Tuesday.
"One week since its launch, Spotify now has more than one million Indian users, across both its Free and Premium tiers," a company spokesperson told IANS.
Giving a big competition to music streaming services like Gaana, Saavn, Apple Music and Amazon Music, Spotify arrived in India last week with all-new features, including for regional music.
Spotify is offering more than four crore songs and 300 crore playlists for music fans in the country.
The Spotify application is now available on mobile, desktop and tablet and is as well free to download and users need to spend Rs 119 a month to upgrade to Spotify Premium.
Spotify's music recommendation engine can be tuned to Hindi, Punjabi, Tamil, and Telugu. Smartphone users in India, for the first time ever on Spotify Free, can play every song on demand.
The online music streaming market in India is expected to cross $273 million by March 2020, according to Deloitte.
In India, Spotify directly competes with existing online streaming services such as Reliance’s JioSaavn, Amazon Prime Music, Gaana, which is owned by Times Internet, Apple Music and Google Play Music.
Prior to its launch, it had briefly hit a hurdle when the music label, Warner Music, filed for a ban in the Bombay High Court earlier this week over licensing rights. On February 26, the Bombay High Court directed Spotify to deposit Rs. 6.5 crore after the infringement suit.
Earlier, in an attempt to purchase Warner/Chappell Music's (WCM) local Indian publishing rights, WMG which has many expensive artists like Katy Perry and Led Zeppelin in its kitty filed for an injunction against Spotify over licensing rights in the country.
Globally, Spotify is available across 79 markets and has 207 million active users and 96 million of these users are Spotify Premium subscribers. The platform adds close to 30,000 new tracks every day.
Spotify is available on more than 500 products across 200 hardware brands across the globe.
-Sowmya Sangam
