Bollywood actress Kareena Kapoor says she identifies with Limca's new slogan as its brand ambassador because it inspires youngsters to compete for more.

The new ad’s tagline is "Pyaas Badhao" and the first instalment of the campaign is already out.

Furthermore, Kareena told in an interview that the brands she represent are an extension of her personality. The sensibility of Limca as a brand is something that has resounded very strongly with her. It inspires the youth to always compete for more and that is an attribute that she have always identified with.

While describing her association with the brand as "fantastic", she said she is excited about promoting the second leg of the "Pyaas Badhao" campaign. In fact, she added that it’s fun, heartening and has a strong connect with youth.

The Jab We Met actress is conscious about fitness and feels it is important to keep hydrated during workouts.

Kareena said that she have always stated it's essential to keep ourselves hydrated at all times and she follow this simple tip before, during and after workouts. Sometimes, rigorous workouts demand an immediate energy boost, which one could get from drinking any beverage. Moreover, soft drinks are extremely refreshing in summers.

Interestingly, in the current campaign, Kareena urges youngsters to shake away complacence and strive for more important things in life. The TV commercial, which is already on air, shows Kareena motivating a young boy to express his feelings.

Motivation really works out greatly for those who put an honest effort to realize it!

Have fun!

(AW:Samrat Biswas)