(Image source from: Arjun Rampal charges 6 crore for condom ad})

After Pooja Bedi and Sunny Leone, the new Bollywood face to endorse condoms will be none other than model-turned-actor Arjun Rampal.

Sources reveal that Arjun has agreed to endorse a condom brand for a hefty fee.

Apparently, the actor has charged a whopping Rs 6 crore for the endorsement that has left the company  in a tight spot.

Reveals an insider , “Arjun was the first choice to be ambassador of the company because of his personality. Initially he too seemed interested in the offer. But when we were about to go head with the contract, he informed us that he wanted Rs 6 crore, which we think is a bit too much. We tried to convince him to reduce his fees but he is pretty firm on his decision.”

Bollywood insiders opine that following the success of his recent ventures, the actor has started acting 'pricey'.

Says a friend, “Arjun is in demand these days and he has received a lot of endorsement offers. However, he does not want to jump at every opportunity that comes his way. He will be the first A-list actor to do such a commercial.”

If the deal works through, then one might get to see Arjun Rampal get up, close and personal with actress Chitrangada Singh in the condom commercial.

Arjun  was unavailable for a comment.

AW: Suchorita Dutta