Monica Tata comes on board at a time when HBO has expanded its offerings in India. HBO, the English Movies channel, from Time Warner Inc..

Furthermore, she will be based in Mumbai and will report to Jonathan Spark, CEO, HBO Asia.

In fact, she will be responsible for introducing and developing various initiatives to enhance the company's offerings in India and its subcontinent including providing strategic direction and managing partner relationships.

In November 2012, Tata had quit Turner International India while she was serving in the capacity of general manager, Entertainment Networks South Asia, Turner International India. She joined Turner International India in 2004 as vice president, advertising sales.

Tata has over 23 years of media experience. She started her career with Sunday Mail as marketing executive in 1991. After spending about two years in the company, she moved on to join STAR India. She stayed with the group for about 12 years and moved on as senior vice-president to join Turner International as vice-president, advertising sales, in 2004.

Fact-fully, HBO Asia offers five subscription movie channels with uninterrupted programming in SD and HD formats - HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS and CINEMAX - as well as a subscription video-on-demand service, HBO ON DEMAND.

As a concluding factor, in India, there are three movie channels - HBO, HBO DEFINED and HBO HITS in SD and HD formats. HBO Asia is a joint venture of HBO (a Time Warner company) and Paramount.

(AW:Samrat Biswas)