Prabhas and Pooja Hegde starter Radhe Shyam is announced for March 11th release in Telugu, Hindi, Tamil, Kannada and Malayalam languages. Radha Krishna Kumar is the director and T Series acquired the Hindi rights of the film for a bomb. The movie was planned on a budget of Rs 250 crores and the makers made handsome profits even before the film's release. Several Bollywood actors will be seen in other important roles. The makers of the film released some of the songs and the teaser. All these generated positive buzz on the film.

The makers are in plans to kick-start the promotions starting from next week all over. A grand event is planned in Hindi and Prabhas, Pooja Hegde will promote the film together in Hindi. Several events will be planned in Kannada, Tamil and Malayalam. The trailer of Radhe Shyam will be released during the first week of March. UV Creations and Gopikrishna Movies in association with T Series produced Radhe Shyam. Justin Prabhakaran is the music director of Radhe Shyam. The film is set in 1970s in Europe and massive sets are erected in Hyderabad while a major portion of the film is shot in Europe.