The government of Andhra Pradesh established the "Andhra Pradesh Non-Resident Telugu Society" (NRTS). The society is headed by the chief minister and aims to promote  "Brand AP" among the  Telugu communities settled in foreign countries. The initiative also encourages their efforts in the state development process.

The NRTS will also plan to promote and seek investments from non-resident Telugus, industrialists and the foreign investment agencies in several sectors in the state.

The state chief secretary Satya Prakash Tucker, said that, "There is a huge interest among non-resident Telugus towards meaningful contribution for the growth and empowerment of people living in Andhra Pradesh.”

"There should be an institutional mechanism to channelise their interest towards tangible contributions or investments from Non-Resident Telugus in Andhra Pradesh. Hence, the Society is being set up under the aegis of the state government," Tucker said in an order.

The registered office of the society would be located here, while its area of function would be "all over the world", the order said.

There are 10-member in the governing body of the Society. The committee would be headed by the CM, the minister for NRI affairs and adviser to government (non-resident Telugu affairs). It also includes principal secretaries of seven key departments as members.

The society affairs will be managed by an eight-member executive council, headed by the adviser (NRT affairs), with two NRI members for a three-year term.

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Nandini