(Image source from: Anouk’s Bold Is beautiful ad portrays Lesbian couple-PR way})
The Bold is Beautiful ad campaign of Anouk clothing, has got overwhelming support online from the modern age Indians. The advertisement video certainly has done an e-litmus test on the mindset of Indian people.
'The Visit' part of Anouk's 'bold is beautiful' campaign has been triggering new innovation in social media, since it featured a lesbian couple discussing about their meet with the parents of one of them. The interest generation part has been successful for them and they should wait for returns with this ad campaign.
The people are really pissed up with the stereotype ads and the latest thoughts in new era’s videos are attracting visitors and viewers without boredom. The recent ad for a groom to a man was in news and critically welcomed by the media and the response to the current ad reflects change in the attitude of India from conservative to liberal way.
The heartwarming video, exhibited the curiosity and nervousness of a person meeting her to be in-laws of the traditional family. The netigens are cheering with #anoukboldisbeautiful, #lgbt and #ChangeIsInevitable hash tags.
-Kannamsai
